There is actually no good reason.
Even Tim Berners-Lee, the man
credited with creating the web, said that the widespread use of "www"
was unintended. It was initially used to differentiate between websites and FTP
locations, but even that wasn't necessary, since you can easily distinguish the
two by looking for "http://" or "ftp://" at the beginning
of the URL.
Early webmasters
jumped on the "www" bandwagon and it soon became the default
prefix for websites published on Apache servers. Before long, nearly all
websites included "www" in their web addresses, which is why most
URLs start with "www." today.
But that's changing. Many popular
websites, such as Twitter, Mashable, and Instagram don't include
"www" in their URLs. Neither does PC.net. Dropping www is becoming
increasingly popular – especially for new websites. More and more existing
websites are dropping www as well. That's why I created a website called Drop WWW.
Drop WWW is a resource that explains why you
should drop www from your URL and how to do it. It also includes information
about SEO
considerations and a list of websites that have dropped www. If you're a
webmaster and you are thinking about removing "www" from your URL,
visit Drop WWW
to learn the basics.
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